Wellness brands rarely lose on product.

Most wellness companies reach that window under-resourced in exactly the four areas that decide it. They can afford one creator but not a talent strategy. They can buy media but cannot get a C-suite meeting. They can raise money but not from investors who move product. They can see Asia-Pacific demand but have no infrastructure to serve it.

TWA was built to hold all four at once. We work with every premiere talent agency rather than one, which is why our clients get market-rate deals instead of single-roster premiums. We hold direct C-suite relationships across podcasting, live events, music labels, and radio. Our capital network prioritises investors who bring distribution with the cheque. And we treat APAC as an infrastructure problem — operational, financial, logistical — rather than an export channel.

The founder's experience in the category came first through early investments, advising, and board seats. That history is why the agency operates on direct relationships rather than cold introductions, and why the active roster is deliberately capped at a size where every engagement stays hands-on.

That founder is Jay Faires, who built and sold Mammoth Records to The Walt Disney Company before running music at Lionsgate, and who now spends roughly a hundred days a year across China and Asia.