03Case StudiesBeyond Aero · Aerospace · 2025

Positioning a hydrogen aircraft before the market has a category for it.

Beyond Aero is building the first business jet designed for hydrogen-electric propulsion. TWA works with the founding team on early-stage positioning and the narrative that has to carry a decade-long build.

  • $20M

    Series A raised, January 2025

    1

  • TRL6

    Hydrogen-electric propulsion, October 2025

    2

  • 6–8

    Passenger seats, BYA-1

    1

  • 2030

    Potential market debut

    1

In summary

Beyond Aero is a Toulouse-based aerospace company developing the BYA-1, a six-to-eight seat business aircraft designed for hydrogen-electric propulsion, with a potential market debut around 2030. The company raised a $20 million Series A in January 2025 [1] and achieved technology readiness level six on its hydrogen-electric propulsion system in October 2025 [2]. The Wellness Agency works with the founding team on early-stage positioning. CEO and co-founder Eloa Guillotin has described TWA as 'one of the few that understands how to move in the early-stage trenches and at the same time frame the big vision.'

01

The position

Beyond Aero is attempting something with no established comparison set: the first electric business aircraft designed from the outset for hydrogen propulsion. The BYA-1 is a six-to-eight seat jet with a potential market debut around 2030 [1]. That timeline is the defining constraint on everything else. A company that will not have a commercial product for years has to sustain investor conviction, recruit senior aerospace talent, and build regulatory credibility on the strength of its story and its engineering milestones alone.

This is a wellness engagement in the sense that matters to TWA's thesis rather than the retail sense. Zero-emission aviation sits inside the same premise as the rest of the roster — that a healthy planet and healthy people are the same problem viewed at different scales.

02

The structure

TWA's work with Beyond Aero is early-stage positioning: the framing that lets a deep-technology company be understood by audiences who are not aerospace engineers, without diluting the technical substance that makes it credible to those who are.

In practice this means holding two registers at once. The near-term register is milestone-driven and unglamorous — funding closed, propulsion system validated, wind tunnel tests completed. The long-term register is the category claim, which is that business aviation can be decarbonised rather than merely offset. Guillotin's description of TWA — able to move in the early-stage trenches while framing the big vision — is a fair account of what the engagement is.

03

The outcome

The company closed a $20 million Series A in January 2025 [1]. In October 2025 it announced that its hydrogen-electric propulsion system had reached technology readiness level six, meaning a fully functional prototype demonstrated in a relevant environment [2]. It completed the first wind tunnel tests of the airframe in early 2026.

TWA makes no claim to have raised that capital or delivered those engineering results. Published reports do not attribute the Series A to TWA, and we do not imply otherwise. The engagement is advisory, it is early, and the milestones above are Beyond Aero's own.

TWA's role, precisely

TWA works with Beyond Aero's founding team on early-stage positioning and narrative, as described on record by CEO and co-founder Eloa Guillotin. TWA is not a reported participant in the company's Series A [1] and claims no role in its engineering milestones.

TWA is one of the few that understands how to move in the early-stage trenches and at the same time frame the big vision for what we're building. It's rare to find a partner who can do both, in time and with trust.

Eloa Guillotin · CEO and Co-Founder, Beyond Aero